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| The Market Saturday August 4 2012 |
On a rainy Saturday a few weeks ago, a survey
was conducted at the Cranbrook Farmer’s Market. Over 420 market visitors took part in the survey although it was
estimated over 1700 individuals visited the market that day even though the weather was
poor. Visitors were counted entering at both ends of the market.
53.9% of the survey respondents visit the
market regularly (almost weekly) or ‘frequently’ (2-3 times a month). The average customer spends $22.35 per visit
and the estimated economic benefit of the Cranbrook Farmer’s Market on the
local economy is $1 million annually.
When asked what draws you to the market, the most
common factors included fresh produce (26.9%), community and cultural
experience (25.8%) and supporting local producers (24.7%). 16.2% attend for baked goods and foods and
6.3% for arts and crafts.
This survey was a collaborative project of British
Columbia Association of Farmers Markets and School of Environmental Planning,
University of Northern British Columbia.
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