“Beauty (and
‘clutter’) is in the eye of the beholder.” I don’t know who enunciated this
truism first, probably Shakespeare or maybe the Bible. They are, after all, the
two most quoted sources in the world. But I have a confession to make and I’m
not ashamed to say it.
I like signs. I
like neon too, but more on that later.
Now that you
know where I’m coming from, I might as well jump into the latest controversy to
engulf Cranbrook and Cranbrook City Hall. And that is the City’s proposed new
sign bylaw, which has stirred up a hornets’ nest of angst and dissent at a time when the City has much greater
problems on its overburdened table.
Let’s deal with
the beauty or aesthetic issue first. Cranbrook Street, or “The Strip” as it’s
more fondly known, isn’t beautiful nor should it be because it is, after all, a
“strip,” a busy business or commercial street that brings millions of dollars
and thousands of visitors and tourists to the city every year.
If there’s
something wrong with this, I’d like it explained to me because I think the
business The Strip brings to the city benefits every local citizen to a greater
or lesser degree. Beauty? Sure, some snooty travel writers have maligned our
beleaguered Strip over the years but that’s mostly in the past before the lovely
flower planters were placed up and down the street, before the local heroes
banners were hung from the lamp standards and before the right-angled turn was
converted into a flowing curve connecting The Strip and Van Horne Street. In
other words, our beloved Strip has been greatly improved and is no longer
ugly.
Take that you
snooty travel writers!
Clutter? Take a
look to the right at a picture of downtown Kathmandu. Now that’s
“clutter!” When it comes to clutter we're just amateurs compared to them and I’d
also point out that many tourists find the chaotic sign situation in Kathmandu
exotic or a great example of local culture.
Neon? The
proposed sign bylaw discourages the use of neon. Piffle! In some quarters, neon
is considered “art,” not clutter, and old neon signs in many cities have even
been given heritage designation . So come on Cranbrook. Get with the
program.
Another unfair
criticism lobbed at the signs on The Strip is that they are a distraction and a
safety hazard blocking the view of the mountains. Again, I say piffle! You can
still see the glorious Rockies from almost anywhere on The Strip and if you’re
looking at the peaks instead of the road that’s an even greater distraction. You
can’t have it both ways. And besides, I think most people driving The Strip are
looking for bargains, not mountains.
Then there’s the
claim that a “mob mentality” was operating at the sign open house meeting Dec.
5. This one leaves me flummoxed. I was at the meeting, and while I certainly
heard some emotional speeches and comments in my wildest dreams I never felt I
was at a mob scene. Nor did I feel intimidated . However, I heard from more than
one person there that they did feel
intimidated and were afraid to speak. That’s unfortunate because the very
essence of democracy is that people must feel they have an innate right to speak
and express their opinion. If we do another sign open house after the revised
bylaw is drawn up – and I’m strongly encouraging the City to do just that – I’m
sure every measure will be taken to encourage an open and welcoming atmosphere
where no one is afraid to express their opinion.
Finally, I would
like to express my own opinion that everyone is free to accept or reject. And
it’s simply this. I thought the sign open house meeting was a great exercise in
grass roots democracy that did our city proud. Unlike the divisive East Hill
debate when the Council of the day passed a unanimous motion to make a boundary
extension application to Victoria before consulting with the people, this time
the horse and the wagon are being put in the right order.
In other words,
consultation is happening first then a bylaw may or may not be passed, or passed
with needed changes. It’s essential we do it right this time because the
livelihood of every Cranbrook Street merchant will be impacted by this
bylaw.
And if we do it
right, there should be no need for another referendum.
Gerry Warner is
a retired journalist and Cranbrook City councilor. His opinions are his
own.
Well, I really have to disagree on this one. When we first came thru Cranbrook back in the 80's we literally drove right thru because the strip was so ugly looking we didn't see anything worth stopping for. We did go to Kimberley and stop at Fort Steele though.
ReplyDeleteI do like the purple neon sign at the one shop on the strip but I still can't remember the name of it. The speed limit is 60 but you wouldn't know it most days. I think the signs are so distracting that if people aren't familiar with where they are going they slow down to a crawl while they try to decifer thru all the clutter. My husband just noticed the lovely planters this last August and he drives the full length of the strip 2x's a day.
As for all the signs in Kathmandu, since the people on foot out number the bikes which out number the vehicles I guess it is safe to stop and read the signs.
As a non business owner but someone who appreciates down town cores I would like to see more effort put into revitalising that area rather than worrying about the ugly strip that has been that way for as long as I can recall.
This city has to be one of the most difficult to do business in. I'm waiting for businesses to just simply leave. The new council has not been proactive on bringing new industry/business to the city and is trying to hinder the current ones. There is no industrial or commercial land to speak of, other than the existing overly priced lots. It's really a sad state of affairs in Cranbrook. Surely only to get worse.
ReplyDeleteTalking of the Sign Bylaw Open House and all the fuss it has caused, is the answer to keep the status quo and allow signs of all shapes, sizes and designs to dominate the skyline along the Strip? Do local businesses honestly believe that having the largest, most colorful sign utilizing the latest technology is really going to bring in lots of new business?
ReplyDeleteDon't the majority of people access the information they need on the internet on their computers or their cell phones to find the best places to stay or the best deals when shopping at home or on holiday?
Perhaps council should focus on more on building the economy and creating more revenue for this city. In reality everyone is worrying about signs at the present moment. While they should be more concerned about what they will do with the abandoned signs after businesses leave. I think this city needs to lose the tunnel vision attitude and start to be more progressive. We can worry about signs once our communities economy is healthy and vibrant again.
ReplyDeleteJust clarify something for me, please. Is it Council or some of the business community who has tunnel vision?
ReplyDeleteHas Anonymous Dec. 18 considered that the signs on the Strip may be having a negative effect on businesses by discouraging people from stopping and shopping?
ReplyDeleteTrying to keep an open mind- Council
ReplyDeleteWho's got Tunnel Vision- If the businesses signs were negativley impacting their business do you think they'd change them? Have you ever not went to a business due to their sign?