Economic and Community Benefits of the Cranbrook Farmer’s Market

The Market Saturday August 4 2012

On a rainy Saturday a few weeks ago, a survey was conducted at the Cranbrook Farmer’s Market.  Over 420 market visitors took part in the survey although it was estimated over 1700 individuals visited the market that day even though the weather was poor. Visitors were counted entering at both ends of the market. 

 53.9% of the survey respondents visit the market regularly (almost weekly) or ‘frequently’ (2-3 times a month).  The average customer spends $22.35 per visit and the estimated economic benefit of the Cranbrook Farmer’s Market on the local economy is $1 million annually.

When asked what draws you to the market, the most common factors included fresh produce (26.9%), community and cultural experience (25.8%) and supporting local producers (24.7%).  16.2% attend for baked goods and foods and 6.3% for arts and crafts.

This survey was a collaborative project of British Columbia Association of Farmers Markets and School of Environmental Planning, University of Northern British Columbia.