Earth Hour and Facing Facts

TODAY 8:30pm
http://www.earthhour.org/page/media-centre/faqs

1. What is Earth Hour?

Earth Hour is a global movement uniting people to protect the planet. On the last Saturday of March every year, Earth Hour brings together communities from across the world celebrating a commitment to the planet by switching off lights for one designated hour.

2. When does Earth Hour take place?

Earth Hour 2012 will be held on Saturday March 31 between 8.30PM and 9.30PM in your local time zone.

3. What does Earth Hour aim to achieve?

Earth Hour aims to encourage an interconnected global community to share the opportunities and challenges of creating a sustainable world.

4. What does Earth Hour ask people to do?

Earth Hour encourages individuals, businesses and governments to show leadership on environmental solutions through their actions, to use Earth Hour as a platform to showcase to the world what measures they are taking to reduce their environmental impact. Earth Hour asks everyone to take personal accountability for their impact on the planet and make behavioural changes to facilitate a sustainable lifestyle. Taking the first step is as easy as turning off your lights. By switching off your lights for Earth Hour you are acknowledging and celebrating your commitment to do something more for the planet that goes beyond the hour.

5. Is the campaign more than just lights out?

Earth Hour believes that the symbolism of the hour is incredibly important in bringing people and communities together across the globe. But our aspiration from the beginning was to go far beyond the hour itself. In 2012, Earth Hour launched I Will If You Will, a platform to incentivise and inspire individuals to share their commitment to the planet with their friends, colleagues, leaders and networks. Earth Hour also encourages and promotes many other initiatives around the world, including the Earth Hour City Challenge

This is the first of a series of thought provoking videos.